Category: Marketing

ChatGPT has been one of the hottest topics in the B2B industry. Since it was made widely available to the public in late November 2022, LinkedIn, Twitter, and other social media have become flooded with examples of the chatbot’s responses. ChatGPT has been one of the hottest topics in the B2B industry. Since it was…

As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of…

Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet. Internet marketing offers unique benefits other marketing mediums (ie. TV, print) can’t offer…

When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to a specific part of a page as well. When most people think of hyperlinks, they think of connecting two different…

When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like Google Sheets have many functions that help you work with data more efficiently. When you’re managing spreadsheets, even a relatively small amount of data can become difficult to manage pretty quickly. But tools like…

As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. As a video marketer, knowing how to edit YouTube videos is a crucial skill, especially when it comes to post-production. If you can’t seamlessly weave your shots together or get your cut to hit the…

Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.Effective B2B marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest…

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a…

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and connect. When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict…

As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. As customer behavior constantly changes, marketers face an ongoing challenge…