Category: Marketing

Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How…

Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  Did you know that website design can improve time on site by 84% and YoY online revenue by 132%?  That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the…

Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Knowing the ins and outs…

If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! If you’re looking for ways to strengthen your video marketing strategy, you’ve come to the right place! We’ve partnered with our friends at Wistia, the complete video marketing platform for any business, to show you how to use…

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you…

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you’re about to learn how to send a calendar invite via Google Calendar, Apple…

SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how…

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. A great graphic design portfolio can’t move mountains, but it can change your life with a new job…

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a…

Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate their teams. There are many different styles of leadership, and each can have a different impact on a company. Imagine the leaders that inspire you. Each is likely unique, with a different style…