Marketing

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, […]

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have