Category: Marketing

AI has undoubtedly upended the way professionals across the organization work. AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI…

According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume. According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager…

In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. In more…

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information. Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of…

It’s no secret that AI is rapidly changing the marketing industry. It’s no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles…

Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out…

Today, the bar for personalized customer engagement is higher than ever. Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to…

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Courage and…

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can…

If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s…