Category: Marketing

Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate.  Ever click on a website, take one look, and say, “Hm, that’s going to be…

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately,…

Determining your audience profile is a critical step in ensuring your campaign is successful. Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign’s messaging to reach those most likely to convert, and limit the amount of spend you might’ve otherwise wasted…

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a…

Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. Since its launch in 2022, OpenAI’s ChatGPT has seen a massive boost in popularity. The conversational AI…

Right now, AI does what we want. But what if it gets to the point where it only does what it wants? Right now, AI does what we want. But what if it gets to the point where it only does what it wants? The current AI gold rush might leave many thinking about what…

Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the search market share. Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85%…

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it to someone else.  A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing…

The content of your resume is as important as the format used in presenting the resume. Put another way, crisp resume content plus the best resume format is the perfect match for getting hired for a role. The content of your resume is as important as the format used in presenting the resume. Put another…

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field? Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies…