Marketing

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer […]

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. When I first

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part

Every time I think I have this whole marketing thing down to a science, something changes in the blink of

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me,

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work,

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020