Category: Marketing

If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing…

On-page SEO has the power to bring countless new visitors — and customers — right to your website. On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of…

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In today’s rapidly changing…

When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? When you visit the App Store or Google Play and search “social media,” there…

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There’s a special focus on retention and referral over…

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms. In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their…

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO), pay-per-click advertising (PPC), blogging, and social media marketing. The…

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome…

Sorority recruitment has transformed from a secretive process to big social media business. Sorority recruitment has transformed from a secretive process to big social media business. In the fall of 2021, sorority rush at the University of Alabama took TikTok by storm, effectively becoming RushTok. During that recruitment season, sorority hopefuls posted daily TikTok vlogs…

Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably get lost without a map and a clear plan. Starting your project without a kickoff meeting is like hiking without a map. Sure, you might enjoy some cool trails, but you’ll probably…