Category: Marketing

The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re…

We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t…

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As…

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an…

Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the…

Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need…

For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV…

On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies.…

There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. There’s a reason why Google’s advertising revenue stood at a staggering $224.47 billion in 2022 or why Meta generated over $113 billion in ads. Millions of businesses worldwide invest billions in…

World events and economic conditions impact how each generation behaves as consumers and business owners. World events and economic conditions impact how each generation behaves as consumers and business owners. A decade ago, millennial consumers were constantly making headlines for “killing” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success…