Disability-Owned Business Enterprise Certification: Everything You Need to Know
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners […]
How the Writer’s Strike Could Impact Marketing and Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from
How the HubSpot Blog Team Uses AI
Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new
How To Interview a Job Candidate in a Style Fit for a Content Marketer
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead,
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools.
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft
How To Reinvent Your Content Discovery Strategy in the Age of AI
What worked once to get your content discovered may no longer do the trick. AI tools are changing the way
Martech Mania Brings International Celebration and Over 11,000 Solutions
It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released
When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about