Author name: Michael E Lee

In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working

Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead,

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools.

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but