GetResponse and Brevo can both handle email marketing, subscriber management, segmentation, automation, forms, and broader customer communication.
But their pricing and platform priorities are noticeably different.
GetResponse currently emphasizes email marketing with unlimited monthly sends on its paid plans, then expands into automation, funnels, ecommerce, webinars, courses, and creator monetization.
Brevo combines email marketing with SMS, WhatsApp, transactional messaging, automation, CRM and sales-related capabilities, while pricing marketing plans largely around email volume and contact tiers.
For a small business, the most important buying question may be:
Do I send frequently to a defined list, or do I want a broader multichannel customer-communication platform with a different send-volume model?
Review Methodology: This comparison is based on official GetResponse and Brevo pricing pages, help documentation, and product information reviewed on August 26, 2026. No firsthand product testing or personal experience is claimed.
Affiliate Disclosure: This article contains affiliate links. If you purchase through one of these links, I may earn a commission at no additional cost to you. Affiliate compensation does not determine the conclusions or recommendations presented in this article.
Quick Verdict
GetResponse may be the better fit when you want email to sit at the center of lead generation, autoresponders, marketing automation, funnels, ecommerce marketing, webinars, courses, and newsletters—and you value unlimited sends on the paid plans.
Brevo may be the better fit when you want email combined closely with SMS, WhatsApp, transactional communication, CRM and sales tools, and you prefer a plan structure centered heavily on how many emails you send.
Neither approach is automatically cheaper.
The answer depends on both:
how many contacts you store
and
how often you email them.
GetResponse Overview
GetResponse currently offers its paid platform through Starter, Marketer, Creator, and Enterprise levels.
Official pricing information currently lists:
- Starter: $19/month on monthly billing or $15.58/month equivalent when paid annually.
- Marketer: $59/month or $48.38/month equivalent annually.
- Creator: $69/month or $56.58/month equivalent annually.
- Enterprise: custom pricing.
Paid plans advertise unlimited monthly email sends, while higher tiers add more advanced automation, ecommerce, funnel, webinar, course, and creator capabilities.
Review GetResponse through my affiliate link
Brevo Overview
Brevo’s current help documentation describes five principal levels:
- Free.
- Starter.
- Standard.
- Professional.
- Enterprise.
Its published starting prices currently include:
- Free: $0.
- Starter: from $9/month.
- Standard: from $18/month.
- Professional: from $499/month.
- Enterprise: custom.
Brevo’s help center says the Free plan includes a daily send limit, while paid pricing depends on email volume and contact storage. Standard expands automation and other marketing capabilities, and Professional targets larger multichannel marketing teams.
The Biggest Pricing Difference
This may be the deciding factor.
GetResponse
Pricing grows primarily with:
- Plan level.
- Contact-list size.
- Billing period.
Paid plans currently include unlimited monthly sends.
Brevo
Brevo uses a model where:
- Contact storage matters.
- Monthly email volume matters.
- Different tiers unlock additional features.
Its current Starter and Standard pricing is available across multiple email-volume and contact combinations.
Why This Matters
Imagine two businesses with 5,000 contacts.
Business A emails once per month.
Business B emails four times per week.
Those businesses have the same list size but very different sending volume.
Brevo’s volume-based structure may behave differently for those two users.
GetResponse’s paid unlimited-send structure makes frequency less central to the email-send allowance, although contact size still affects the subscription price.
Email Marketing
Both platforms support the core email-marketing job:
- Build an audience.
- Design campaigns.
- Segment subscribers.
- Send messages.
- Analyze results.
- Automate follow-up.
For many beginners, either platform is capable enough for:
lead magnet → welcome sequence → newsletter → offer.
The differences become more important when the workflow expands.
Automation
GetResponse’s current Starter tier includes one custom automation workflow, while Marketer and Creator expand to unlimited automation workflows and broader functionality.
Brevo’s current platform describes automation through a trigger → rule → action model. Its Standard plan expands marketing automation to unlimited contacts according to the current pricing documentation.
Both are capable automation platforms.
Choose based on the processes you actually intend to automate.
CRM and Sales Tools
Brevo has a stronger emphasis on CRM and sales-related functionality within the same ecosystem.
Its platform includes:
- Contact management.
- Segmentation.
- Sales pipeline functionality.
- Automated sales tasks.
- Customer communication across several channels.
GetResponse is more marketing-centered.
If you need a formal sales pipeline and customer relationship environment, Brevo deserves closer consideration.
If you mainly need list building and digital-product marketing, that difference may matter less.
SMS and WhatsApp
Brevo’s broader multichannel positioning includes email, SMS, and WhatsApp-related communication depending on plan and feature configuration.
GetResponse also offers broader channels on higher-level plans, but SMS is not the center of its normal small-business Starter/Marketer comparison.
If multichannel messaging is essential, compare the exact included limits rather than assuming the platform name tells you everything.
Transactional Email
Brevo explicitly separates and supports transactional communication such as:
- Order confirmations.
- Password resets.
- Other real-time system messages.
Its current platform provides transactional capabilities alongside marketing and automation messaging.
That can be attractive to businesses needing marketing and operational email inside one ecosystem.
Funnels and Creator Tools
GetResponse becomes more distinctive when the business extends into:
- Sales funnels.
- Ecommerce automation.
- Webinars.
- Courses.
- Premium newsletters.
- Creator monetization.
Its Creator plan currently includes course creation, students, premium newsletters, website tools, and webinars alongside email automation.
A creator selling knowledge products may value those capabilities more than CRM depth.
Free Starting Options
Both platforms provide low-cost entry points, but the structures differ.
Brevo’s Free marketing tier currently has specific daily sending restrictions and broader contact storage.
GetResponse currently offers a free account path and a 14-day period for trying premium capabilities, with limitations that change when the trial ends.
Always verify the current free-plan details immediately before signing up because software vendors can change limits.
GetResponse May Be Better If You Want
- Frequent email sending.
- Autoresponders.
- Lead magnets.
- Landing pages.
- Marketing automation.
- Sales funnels.
- Ecommerce features.
- Webinars.
- Courses.
- Premium newsletters.
- A creator-oriented marketing environment.
My GetResponse review for beginners provides a more focused look at GetResponse itself.
Brevo May Be Better If You Want
- Email-volume-oriented pricing.
- SMS.
- WhatsApp.
- Transactional messaging.
- CRM capabilities.
- Sales pipeline functionality.
- Multichannel customer communication.
- A low-priced paid entry tier for modest email volume.
That combination can be compelling for businesses that treat email as one channel within a broader customer-communication system.
Compare With Other Email Platforms Too
GetResponse and Brevo are not the only reasonable options.
If your business is heavily creator-focused, my GetResponse vs Kit comparison examines a more creator-newsletter-oriented alternative.
If you want another established general email platform, see the GetResponse vs Mailchimp comparison.
Calculate Your Real Cost
Before choosing, write down:
- Number of contacts now.
- Expected contacts in 12 months.
- Emails sent per month.
- Automations required.
- Users required.
- SMS requirements.
- CRM requirements.
- Landing pages.
- Ecommerce.
- Courses.
- Webinars.
- Transactional email.
Then price the configuration that actually satisfies those needs.
Do not compare only:
$9 vs $19.
Those entry prices represent different usage models.
Switching Cost Matters
If you already have an email platform, consider:
- Contact migration.
- Tags.
- Lists.
- Segments.
- Forms.
- Automations.
- Email sequences.
- Landing pages.
- Sending-domain authentication.
- Integrations.
- Historical reporting.
A slightly lower monthly price may not justify rebuilding a functioning system.
Final Verdict
GetResponse and Brevo are both capable email-marketing platforms, but their strengths are organized differently.
Choose GetResponse when email frequency, automation, funnels, creator monetization, webinars, courses, and ecommerce-oriented marketing are central to your workflow.
Choose Brevo when you want email combined closely with transactional messaging, SMS, WhatsApp, CRM, sales tools, and a sending-volume-oriented pricing model.
For a small creator business, GetResponse may provide the more natural marketing-and-product ecosystem.
For a multichannel business that also needs CRM and transactional communication, Brevo may provide a better fit.
Conclusion
The GetResponse vs Brevo decision should begin with two numbers:
How many contacts will you have?
and:
How many emails will you actually send?
Then add the broader workflow.
If you need courses, funnels, webinars, and creator monetization, GetResponse becomes more compelling.
If you need CRM, SMS, WhatsApp, and transactional communication, Brevo becomes more compelling.
Choose the platform that fits your operating model rather than the one with the lowest advertised starting price.