When I first discovered PLR video courses, I thought I could just slap on a logo and be done.
Turns out, I was wrong.
I’ve now rebranded five full video courses from the Video Courses Collection, and here’s what I’ve learned:
Rebranding is more than visual. It’s strategic.
When done right, you don’t just end up with another generic product — you build an asset that sells.
Here’s what actually works… and what doesn’t.
Mistake #1: Copy-Pasting Without Personality
The first PLR course I launched? I didn’t change a word.
It bombed.
No one bought it — even though the content was solid.
Why? It didn’t sound like me.
Once I rewrote the intro, added some personal examples, and changed the product name, everything shifted.
People connected. They engaged. They bought.
Mistake #2: Skipping the Visual Overhaul
Changing your product name without changing the visuals is like putting a tuxedo on a scarecrow.
It might look a bit better… but it’s still lifeless.
With Course #2, I:
- Swapped out slide colors
- Updated the fonts
- Created a custom cover image
- Added my logo watermark
Suddenly it looked like my product — not a template.
That one change doubled my opt-in rate.
Mistake #3: Ignoring Funnel Alignment
Course #3 had great content… but no follow-up offer.
It sat there, collecting dust.
Then I built a simple upsell (a checklist + email sequence) and bundled it. The result?
A 21% bump in conversions.
Lesson learned: Always build a full funnel — not just a product.
The 5-Step Rebrand Framework That Works Every Time
If I had to start over, here’s what I’d do every single time:
1. Rename the Product
Give it a benefit-driven, curiosity-piquing title.
2. Redesign the Visuals
New cover. Updated slides. Consistent branding.
3. Rewrite Key Scripts
Intro, outro, sales copy, and email swipe.
4. Add a Personal Touch
A welcome video. A custom bonus. A handwritten note.
5. Bundle a Simple Funnel
Even a lead magnet + 3 emails makes a difference.
And you can do all of this in a few days — using assets from the Video Courses Collection.
Why PLR + Branding = Perfect Combo
You get the speed of done-for-you content…
With the uniqueness of your message and voice.
And that’s what converts.
It’s also how you build a real business — one that reflects you, not just another “me too” marketer.
If You Want to Stand Out, Start Here
Rebranding isn’t optional — it’s how you make a PLR course yours.
Start with one. Use the Video Courses Collection. Follow the steps above.
You’ll be amazed how far a little branding can go.
I’ve got five rebrands under my belt now. And every one has moved me closer to freedom.
📌 Explore More Posts Across My Blog Network:
MarketingWithMichaelELee.com – Why Every Beginner Should Start With PLR Video Courses
LeeOneMedia.com – The System That Helped Me Build 3 Funnels in 10 Days
MichaeleLeeReviews.com – What I Learned From Rebranding 5 Video Courses
MichaalLeesReviews.com – I Tried Launching With and Without PLR: Here’s the Difference