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What I Learned From Rebranding 5 Video Courses

When I first discovered PLR video courses, I thought I could just slap on a logo and be done.

Turns out, I was wrong.

I’ve now rebranded five full video courses from the Video Courses Collection, and here’s what I’ve learned:

Rebranding is more than visual. It’s strategic.

When done right, you don’t just end up with another generic product — you build an asset that sells.

Here’s what actually works… and what doesn’t.


Mistake #1: Copy-Pasting Without Personality

The first PLR course I launched? I didn’t change a word.

It bombed.

No one bought it — even though the content was solid.

Why? It didn’t sound like me.

Once I rewrote the intro, added some personal examples, and changed the product name, everything shifted.

People connected. They engaged. They bought.


Mistake #2: Skipping the Visual Overhaul

Changing your product name without changing the visuals is like putting a tuxedo on a scarecrow.

It might look a bit better… but it’s still lifeless.

With Course #2, I:

  • Swapped out slide colors
  • Updated the fonts
  • Created a custom cover image
  • Added my logo watermark

Suddenly it looked like my product — not a template.

That one change doubled my opt-in rate.


Mistake #3: Ignoring Funnel Alignment

Course #3 had great content… but no follow-up offer.

It sat there, collecting dust.

Then I built a simple upsell (a checklist + email sequence) and bundled it. The result?

A 21% bump in conversions.

Lesson learned: Always build a full funnel — not just a product.


The 5-Step Rebrand Framework That Works Every Time

If I had to start over, here’s what I’d do every single time:

1. Rename the Product

Give it a benefit-driven, curiosity-piquing title.

2. Redesign the Visuals

New cover. Updated slides. Consistent branding.

3. Rewrite Key Scripts

Intro, outro, sales copy, and email swipe.

4. Add a Personal Touch

A welcome video. A custom bonus. A handwritten note.

5. Bundle a Simple Funnel

Even a lead magnet + 3 emails makes a difference.

And you can do all of this in a few days — using assets from the Video Courses Collection.


Why PLR + Branding = Perfect Combo

You get the speed of done-for-you content…

With the uniqueness of your message and voice.

And that’s what converts.

It’s also how you build a real business — one that reflects you, not just another “me too” marketer.


If You Want to Stand Out, Start Here

Rebranding isn’t optional — it’s how you make a PLR course yours.

Start with one. Use the Video Courses Collection. Follow the steps above.

You’ll be amazed how far a little branding can go.

I’ve got five rebrands under my belt now. And every one has moved me closer to freedom.


📌 Explore More Posts Across My Blog Network:

MarketingWithMichaelELee.com – Why Every Beginner Should Start With PLR Video Courses
LeeOneMedia.com – The System That Helped Me Build 3 Funnels in 10 Days
MichaeleLeeReviews.com – What I Learned From Rebranding 5 Video Courses
MichaalLeesReviews.com – I Tried Launching With and Without PLR: Here’s the Difference

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