Category: Reviews
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What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity. Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can…
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How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for…
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A 9-Step Guide to Writing an SEO Proposal [Free Template]
Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You…
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On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama…
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This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention. Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram,…
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Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Whether commuting by car, bus, or train, I find myself watching the world — and…
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Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as…
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Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use…
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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never…
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How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? The first time I managed a marketing budget, I was handed a dollar figure and…