Category: Marketing

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it…

It costs more to attract a new customer than to keep an existing one. It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating…

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an…

Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos…

When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the only entities that may find themselves in need of a change. When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the…

For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. For a while now, you‘ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss…

There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share. There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of…

Posting to Instagram from your computer is a great choice if you don’t have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. Posting to Instagram from your computer is a great choice if you don’t have your phone on hand…

Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing Twitter hasn’t…

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience”…