Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead, […]

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools.

Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but

Readers consume about 20% of the words on a web page. How can you change that? Take time to craft

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released

When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about

A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates