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A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals. Continue reading →

Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial boost may not be necessary with these tips to shoot quality video from a mobile phone. Continue reading →

Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening now, but we share an idea of what you should be doing. Continue reading →

If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. If you’d like to expedite data analysis and reporting, then using a sales or marketing Excel template is an excellent option. Whether you’re looking for a sales dashboard or a marketing planner, Microsoft Excel…

  Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop.   Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If…

Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that…

So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. So, you’ve finally got your foot in the door at your…

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Your business is getting by just fine – but still, the questions remain: Could you be selling more?…

Often, social media and SEO conversations happen separately. Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to…

There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several…