Category: Reviews

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be…

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes…

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories…

It’s 2024, and the highest-ROI marketing channel is still good ol’ social media.  Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These days, sharing content on social media is a no-brainer for brands. Whether you’re looking for…

Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want…

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to…

Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time. Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say,…

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets…

If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention…

AI and startups? It just makes sense. AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI…