Category: Marketing

There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time.  Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several…

Often, social media and SEO conversations happen separately. Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to…

In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten…

  Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users spend an average of three hours a day scrolling through their social feeds.   Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users spend an average of three hours a day…

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. If you’ve been on social media lately, you know shopping has taken center stage on most platforms. But, social commerce is a controversial topic — some people love it, others are exhausted by product placements everywhere. And, in…

Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. Artificial intelligence will change how businesses operate. At this point, that statement won’t surprise you. In fact, AI’s impact on the workplace is already happening. 62% of business leaders have already invested in AI and automation tools for their employees,…

Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn. SEO for Instagram is how you can create opportunities…

Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even…

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. Without…

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. A new social media platform is in town, and…