Disability-Owned Business Enterprise Certification: Everything You Need to Know
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners […]
Marketing
How the Writer’s Strike Could Impact Marketing and Advertising
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from
How the HubSpot Blog Team Uses AI
Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new
7 Formulas for Writing Introductions That Convert Scanners Into Readers
Readers consume about 20% of the words on a web page. How can you change that? Take time to craft
AI Content Tools Can’t Be Stupid or Smart, But Content Creators Can [Rose-Colored Glasses]
Stop buying into the trope, “AI won’t replace you, but someone using AI will.” Yes, humans are the differentiator but
Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools.
How To Interview a Job Candidate in a Style Fit for a Content Marketer
Stop asking questions when you interview content marketing candidates. Yes, that’s right. Kick the Q-and-Q format to the curb. Instead,
Content Marketing Deserves More Respect From In-House Agencies
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates
Mastering the Art of Smartphone Video: Expert Tips for Pro-Quality Footage
Over half of marketers say they need more budget to get better-than-average results from their video content. But that financial
How To Use Your Website Data To See If Your Buyer’s Journey Really Works [New Template]
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate