Category: Marketing

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift. Every time I think I have this whole marketing thing down to…

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness, conversions, campaign success, and more. Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase…

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable. If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock…

Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market yourself in your email signature. Around the globe, more than 300 billion emails are sent and received each day, on average. If you ask me, that’s 300 opportunities to market…

If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up with game-changing ideas, and ultimately give your audiences unforgettable brand experiences.  If you’re anything like me, you probably wish you had unlimited time and resources to get through your busy work, come up…

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and…

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job. Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning…

Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. Confession — I have a long history of skin allergies. Recently, I’ve been searching for…

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created? Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo…

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand. It seems like every commercial is trying…